Will Wright, the video game designer of “The Sims” and “Spore,” will leave game publisher Electronic Arts Inc. Will was with EA for about 12 years.

Wright is leaving EA to run Stupid Fun Club, a company he started in 2001. The company was created to develop several new and different forms of entertainment such as movies, video games and toys.

“The entertainment industry is moving rapidly into an era of revolutionary change,” Wright said in a statement. “Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment on a variety of platforms.”

Electronic Arts will make an equity investment in Stupid Fun Club, and EA and Wright will have equal percentages. They are the main shareholders of the company.

In 1989, Wright, 49, co-founded Maxis Software. When Electronic Arts bought it eight years later, he moved to EA. He is the man behind some of the biggest hits of EA which includes “The Sims.” It is the best-selling PC game of all time, which sold more than 100 million units.

But EA has had problems lately and they have cut 1,000 jobs and are ready to cut costs further. Lazard Capital Markets analyst Colin Sebastian pointed that though Wright is a very talented developer; his games took longer time to be created. According to estimations “Spore,” not only took several years, but also came at a cost of $30 to $40 million.

“Spore,” was sold 2 million copies, which may be a disappointment to EA. Now from the partnership arrangement, EA is thought to have a better position. Ea will not have to put a lot of financial resources behind Wright in developing the games but it will have share in the benefits of whatever Stupid Fun Club produces.

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