Samsung Electronics Co., the largest cell phone maker in the U.S. market, unveiled the first phone running Samsung’s own “smart” software system, bada.

With bada, Samsung wants to take the TouchWiz system used on its touch-screen non-smart phones and make it the basis of a smart phone platform to compete with Apple Inc.’s iPhone and RIM’s (Research In Motion Ltd.) BlackBerry. Samsung already makes cell phones based on other competing smart phone systems: Android (Google Inc.), and Symbian (backed by Nokia).

The new phone, named the Wave, is a touch screen phone like the iPhone. It has got a high-resolution screen. According to Samsung, the phone will be released for sale in April.

Samsung revealed the phone in Barcelona a day ahead of the start of Mobile World Congress, the world’s largest cell phone trade show.

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