There are so many things being spoken, opinions presented and information discussed about companies in the web, with the help of blogs, social networks, discussion forums and news sites. How do companies find out what is going on about them in the Internet?

Jive Software has developed a tool to help companies monitor and analyze relevant online chatter. Jive Market Engagement will automate the tracking of specific topics and keywords on sites like Facebook, YouTube and Twitter. Now, companies will not need to set up myriad alerts and manually scan notifications and mentions.

“Companies know their brands are being talked about in the social Web, so they set up alerts to monitor terms and names. They get a ton of references which they have to manually read to understand the intent and whether the arrow is pointing up or down,” said Ben Kiker, Jive’s chief marketing officer.

“That’s a very time-consuming model that you can’t scale, and it doesn’t work. With Jive Market Engagement, you can do that in a more automated fashion,” he added.

Jive Market Engagement will also provide collaboration capabilities using which workgroups in the companies will be able to discuss and analyze the findings, generate reports and decide what actions to take.

Jive Market Engagement will be available in October. It uses monitoring technology from Radian6. The cost is US$25,000 and sold as an annual subscription.

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